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Category: Articles

    The Affordability Elephant

    By Rachel White | June 1, 2026

    For both buyers and sellers, housing affordability is currently the elephant in the room; so let’s talk about it. Bottom line, you deserve someone who will be honest and transparent about what’s going on, especially if you’ve got a move on your mind. Here’s the full picture of what’s happening and why. The good –... Read More

    Let’s Spring It On!!!

    By Rachel White | May 25, 2026

    Today's market may be balancing out, but strong offers still matter - especially during the busy Spring season. Read More

    Opportunity and Timing

    By Rachel White | May 11, 2026

    Several sources say the best time to list your house is just around the corner. Are you ready to make the most of it? Read More

    Facts or Fiction?

    By Kenny White | May 2, 2026

    There's a lot of uncertainty right now and that's leading to some dramatic headlines. And if you're thinking about buying a home, that can make you feel a little less sure about your decision. Read More

    Your Housing Starting Block

    By Rachel White | April 27, 2026

    Ask yourself this: if your perfect home popped up tomorrow, would you be ready to make a move? Read More

    From the Central Valley to All 50…

    By Rachel White | April 13, 2026

    For the past few years, affordability has been what's stopped a lot of buyers in their tracks. Maybe it stopped you, too. Read More

    Spring’s Momentum

    By Kenny White | April 6, 2026

    Spring doesn't guarantee a sale. Strategy still matters. But this season gives you something valuable: momentum. Read More

    Control the Controllables

    By Kenny White | March 30, 2026

    Mortgage rates have been volatile lately. And if you're thinking about buying a home, that can make it harder to plan. But there are still things you can do to get the best rate possible in today's market. It starts with having the right information. Read More

    Our Moving Market…

    By Kenny White | March 23, 2026

    The sellers who succeed in this market aren't doing anything extreme. Read More

    Knowing the Real Market

    By Kenny White | March 9, 2026

    While online tools can give you a rough starting point, only a local expert can give you a price that actually works. Read More